At White Water Express Car Wash, your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or communicate with us through various channels, including SMS. By using our services, you agree to the data practices outlined in this policy.
1. Introduction
We value your privacy and are committed to safeguarding your personal information. This policy also includes details on how we collect, use, and protect your data when interacting with us via SMS.
2. Information We Collect
Website
We collect personal information such as your name, email address, and phone number when you interact with our website. Additionally, we gather non-identifiable demographic details such as ZIP code.
SMS
When you communicate with us via SMS, we may collect the following:
- Your phone number.
- The content of your SMS messages.
- Any additional information you provide in the messages.
3. How We Use Your Information
Website
We use your personal information to:
- Operate the website and provide the services you request.
- Inform you of other products and services that may interest you.
- Gather feedback through surveys to enhance our services.
SMS
Your SMS data is used to:
- Respond to your inquiries.
- Send you promotions, updates, and relevant information.
- Improve our services and communication strategies.
4. Data Security
We are committed to securing your personal information from unauthorized access, disclosure, alteration, or destruction. All personal data, including SMS information, is stored on secure servers, and sensitive data such as credit card information is encrypted using Secure Socket Layer (SSL) protocols.
5. Data Sharing
Website
We do not sell, rent, or lease your personal information to third parties. However, we may collaborate with trusted third-party service providers for services like data analysis, email distribution, customer support, or delivery. These providers are bound by confidentiality agreements and may only use your information for the specified purpose of delivering services to White Water Express Car Wash.
We do not disclose sensitive personal information
SMS
We do not share your phone number or SMS content with third parties unless it is necessary to provide the requested services or as required by law. SMS opt-in phone numbers are not shared with any third parties.
6. Use of Cookies
We use cookies on our website to enhance your experience by saving your preferences and providing tailored content. You can choose to accept or decline cookies through your browser settings, but declining cookies may affect the functionality of some features on our site.
7. Opt-Out Option
You can opt out of receiving SMS messages from us at any time by following the opt-out instructions in the messages or by contacting us directly. We respect your choice and will remove your number from our SMS list. SMS opt-in phone numbers are not shared with any third parties.
8. Legal Disclosure
We may disclose your personal information without notice only when required to do so by law, or if we believe such action is necessary to:
- Comply with legal obligations.
- Protect the rights or property of White Water Express Car Wash.
- Ensure the safety of our users or the public.
9. License Plate Recognition at Select Locations
Certain locations may use automated license plate recognition (“LPR”) technology. At participating locations, LPR technology may capture and recognize a vehicle’s license plate number when a member visits the car wash.
The primary purpose of LPR at these locations is to provide membership-related convenience, such as identifying an enrolled vehicle, helping facilitate member entry, and reducing the need for a physical membership card, sticker, or other identifier.
We do not use LPR technology for purposes unrelated to our car-wash and membership operations except as permitted or required by applicable law. LPR information is not intended to be used to track a customer’s movements or activities outside of our locations.
LPR information may be associated with a customer’s membership or account when necessary to provide membership services. We limit access to LPR information to authorized personnel and service providers who have a legitimate business need to access it and who are subject to appropriate confidentiality and security obligations.
We retain LPR information only for as long as reasonably necessary for the purposes described in this Privacy Policy, to maintain and administer memberships and transactions, to protect our business and customers, to resolve disputes, or as otherwise required or permitted by law.
LPR practices may vary by location. Where required by applicable law, we will provide additional notice or obtain consent regarding the collection or use of LPR information.
10. Changes to This Privacy Policy
White Water Express Car Wash reserves the right to update this Privacy Policy as needed. When changes are made, we will revise the "Effective Date" at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your personal information.
11. Contact Information
For questions or concerns regarding this Privacy Policy, please contact us at:
White Water Express Car Wash
106 Vintage Park Blvd, Suite #106
Houston, TX 77379
346-367-2500